Making connections is essential to the health and longevity of a law firm. As you expand your professional network, you open up new opportunities for your business. With networking, you want to create relationships in a natural way. By this we mean going out and feeling comfortable with your skin. Many have begun to separate and transfer business development responsibilities from the hands of marketing staff to a dedicated business development manager and even partially (or completely) into the hands of lawyers. These platforms can be found on the internet in the form of next-generation websites that help law firms and their potential clients connect with each other. Given the growing popularity and demand for these logging platforms, which are setting a new trend, law firms are revising their business development (BD) strategies to keep pace. 96% of people who ask for legal advice use a search engine. We are a global provider of legal process outsourcing services that helps lawyers and law firms improve their capacity and efficiency, streamline their operations and functions, streamline legal processes, add value to their bottom line, and do our part to help them grow and succeed. To find out how we can help your business, contact us at +1 646 688 2821 or email firstname.lastname@example.org Are you an expert in your field? Prove it by committing to writing a few articles this year or speaking at a lawyers` conference or other legal conferences like the Clio Cloud Conference. You can even see if there are any conferences outside the legal industry that are relevant and could lead to more business recommendations from non-lawyers. Lawyers can accelerate their business development by reaching out to potential partners or other colleagues and co-authoring a white paper, hosting a Zoom webinar, or inviting them to your podcast. Connect with other industry leaders via social media and stay on top of what their typical projects/content look like. If you see something you like or could help, contact us. Podcasters and YouTube channels are always looking for guests, and appearing on someone else`s show can do wonders for brand awareness. That`s a lot of content that needs to be generated. How can overworked lawyers meet these growing content requirements while expanding their own legal expertise? Another lawyer did QDRO. As the new venture came mainly through the recommendations of divorce lawyers, he was able to be active in the local bar and be constantly present to be remembered. For him, this type of networking has doubled sales every two years. Solo, he has achieved more than half a million sales. Apart from the above methods, you may consider receiving training, attending workshops, or taking courses relevant to law firm business development. With such programs, you can learn some of the most important strategies to run a law firm successfully. If you`ve never written down a comprehensive plan on how to get more business, now is the time. Set realistic goals and evaluate different ways to build credibility and awareness. Remember, if you enter the next year without having a solid idea of your business development goals and a plan on how you will achieve them, then set yourself up for failure. You need to create a business development plan. This plan should include both the general and specific goals of your law firm. To be precise, you need to carefully analyze your market and competitors. Build relationships. Squeeze the meat. Development of new sources of income. Cross-selling. This is the language of business development, and just like the terminology of marketing, it`s not familiar territory to most lawyers. While I tend to preach about the place of marketing in every law firm`s toolbox, business development is the flip side of the coin for law firms. Positive reviews on business listing sites and reviews like Google, Yelp, or BBB can not only help you improve your online branding, but also have a direct impact on business performance. It seems that many lawyers cannot pinpoint the direct results and accurate return on investment (ROI) of each business development initiative in their practice. When it comes to generating leads, marketing involves sharing valuable, informative, and useful content through email marketing, events, posts, and social media. Business development with lead nurturing can include emails, phone calls, meetings, and other social interactions. Overall, marketing and business development help create value for your law firm. The two are constantly working together to build your company`s reputation and make it a brand name that people can trust. I know a lawyer who has built an entire business book through references by working with professional organizations like BNI and being active in her local bar and practice area department. In fact, in the law firm where we worked, she earned more than three times her salary in billable hours through referrals. Keep in mind that business development is a long game for lawyers, unlike marketing. Look at metrics that indicate long-term success instead of focusing solely on immediate outcomes. You may not have received a recommendation yet from the criminal defense attorney you met at last month`s bar event, but it could happen in the near future if you continue to connect and build the relationship.